Business embracing the woke movement is akin to inviting the enemy into your fortress. It cannot end well.
Capitalism is a pretty straightforward concept.
You produce or provide goods and services that others want and they purchase them from you. You then buy from others and hopefully make a profit. If you do, then you may grow your business or employ people.
Success revolves around satisfying the needs and wants of others. The more you do that, the more money you will make.