Virtue signalling is often more about the pursuit of power rather than promotion of principle.
Every week we see new assaults on common sense and personal choice by the do-gooders pushing the PC agenda.
This week it was the outcry over the members of the Australian Club deciding to retain an exclusively male membership.
That fired up long-standing members like Geoff Cousins to quit the club in a demonstration of ‘principle’. It only took him several decades of membership to summon up the courage to quit.