Stop Feeding the Crocodile

Cory Bernardi
Cory Bernardi
Stop Feeding the Crocodile

Appeasing your critics by compromising your culture and ethos is a recipe for disaster.

It's been fascinating to read of the ratings decline of talkback giant Radio 2GB in this weeks media.

There's no schadenfreude (at least not from me), but the decline in audience share should be sending alarm bells to management and shareholders alike.

Perhaps the most telling comment came from one of the 2GB insiders. They said:

There’s more common sense in this post than you’ll find watching a month of their ABC. That’s why it is reserved for our Premium Members. They are the wonderful people who financially support our work. We’d love you to join them so that you don’t miss out on important news, views and ideas that really can change your life. Join us today!

Great! Next, complete checkout for full access to Cory Bernardi Confidential
Welcome back! You've successfully signed in
You've successfully subscribed to Cory Bernardi Confidential
Success! Your account is fully activated, you now have access to all content
Success! Your billing info has been updated
Your billing was not updated