Stop Feeding the Crocodile

Cory Bernardi
Cory Bernardi
Stop Feeding the Crocodile

Appeasing your critics by compromising your culture and ethos is a recipe for disaster.

It's been fascinating to read of the ratings decline of talkback giant Radio 2GB in this weeks media.

There's no schadenfreude (at least not from me), but the decline in audience share should be sending alarm bells to management and shareholders alike.

Perhaps the most telling comment came from one of the 2GB insiders. They said:

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