The government's greatest strategic blunder has been to focus on themselves rather than the risks of Anthony Albanese.
The unofficial election campaign has kicked off and the guns are blazing.
I say unofficial because the PM hasn't fired the starting gun yet. I actually thought he would post just after Australia Day but the polls have put paid to those plans.
Now, we know last election the polls were wrong, just as they were for Brexit and Trump 2016. But this time, I think they are reflective of where the country is at.
I'm not sure they are entirely fair but what I pick up isn't great for the government.